Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
Here are 7 steps to reducing expenditure by identifying and minimising print obsolescence and setting up sensible ordering processes.
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
What are the benefits to marketing and procurement of using the services of an Advertising Production Consultant? Three key benefits are discussed here:
Advertisers are looking to their agencies to provide them with a big idea that will resonate effectively with the audience in a way that delivers a big result.
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations. Here we examine production cost advantages and penalties.
We often notice that advertising production cost over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process.
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.