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Tag Archives: production costs

Does this spell the end of location shoots for TVCs?

Share31 Tweet +17 ShareShares 38This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Reducing expenditure by determining and minimising print obsolescence

Share25 Tweet +14 ShareShares 29This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. … Continue reading

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The financial negligence demonstrated by creative agencies in production

Share37 Tweet +12 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

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Why does the big brand idea always seem to mean big advertising bucks?

Share15 Tweet +12 ShareShares 17When we raise issues about advertising costs, the most common accusation from the agencies is that we inhibit the creation of the big idea. Firstly we are certainly not against the big idea. For any advertising … Continue reading

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Shooting your next television commercial off-shore has never been more affordable

Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading

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How to save your advertising production costs by defining your requirements up front

Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading

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How to ensure the price of your advertising production equals the quality delivered

Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading

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Ten tips for managing advertising production costs more effectively

Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading

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The unseen supplier contract in TV production that exposes marketers to legal disputes

Share14 Tweet +12 ShareShares 16As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and … Continue reading

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TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareShares 0There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading

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CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Share Tweet +1 ShareShares 0Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s … Continue reading

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CASE STUDY: Television Production Review

Share Tweet +1 ShareShares 0Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their … Continue reading

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