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Tag Archives: production

What it takes to get one actor to play two parts

Share Tweet +1 ShareCGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss … Continue reading

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Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareAt the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading

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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading

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Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareHaving undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this … Continue reading

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What TrinityP3 is known for and what we do

Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading

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Why television post production can take hours finding the right effect

Share Tweet +1 ShareTelevision production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, … Continue reading

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Managing Television Production Costs for Maximum Value

Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading

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35 mm film versus digital video – a professional comparison

Share Tweet +1 ShareWhile the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems … Continue reading

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Television Production Review – Case study

Share Tweet +1 ShareCompany Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. … Continue reading

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What is it that TrinityP3 do?

Share Tweet +1 ShareWe assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic relations, … Continue reading

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Even facing recession, price should not be the final or only criteria

Share Tweet +1 ShareWith the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price. The saying “you get what you pay for” … Continue reading

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“Film is dead”

Share Tweet +1 ShareSo says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here So … Continue reading

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