Tags
Advertising agency agency compensation agency remuneration agency review agency roster agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Darren Woolley Digital Digital Marketing Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement Marketing strategy media media agency media buying media planning pitch pitch process process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media stephan argent strategic alignment strategic management strategic marketing consulting strategic marketing management Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- Podcasts
- print production
- public sector
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- April 2018 (10)
- March 2018 (12)
- February 2018 (12)
- January 2018 (11)
- December 2017 (9)
- November 2017 (13)
- October 2017 (13)
- September 2017 (13)
- August 2017 (13)
- July 2017 (13)
- June 2017 (13)
- May 2017 (14)
- April 2017 (10)
- March 2017 (14)
- February 2017 (12)
- January 2017 (10)
- December 2016 (9)
- November 2016 (13)
- October 2016 (13)
- September 2016 (13)
- August 2016 (14)
- July 2016 (13)
- June 2016 (13)
- May 2016 (13)
- April 2016 (12)
- March 2016 (11)
- February 2016 (13)
- January 2016 (12)
- December 2015 (10)
- November 2015 (13)
- October 2015 (13)
- September 2015 (13)
- August 2015 (13)
- July 2015 (14)
- June 2015 (13)
- May 2015 (13)
- April 2015 (11)
- March 2015 (13)
- February 2015 (12)
- January 2015 (11)
- December 2014 (10)
- November 2014 (12)
- October 2014 (14)
- September 2014 (21)
- August 2014 (15)
- July 2014 (13)
- June 2014 (13)
- May 2014 (13)
- April 2014 (10)
- March 2014 (13)
- February 2014 (12)
- January 2014 (12)
- December 2013 (10)
- November 2013 (13)
- October 2013 (13)
- September 2013 (13)
- August 2013 (13)
- July 2013 (14)
- June 2013 (12)
- May 2013 (14)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: production
What it takes to get one actor to play two parts
Share Tweet +1 ShareCGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
Comments Off on What it takes to get one actor to play two parts
Is creativity really valued in marketing & advertising?
Share Tweet +1 ShareAt the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
Comments Off on Is creativity really valued in marketing & advertising?
11 trends in marketing services for 2011
Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading
New Zealand represents excellent value for Australian TV commercial production
Share Tweet +1 ShareAt the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
Comments Off on New Zealand represents excellent value for Australian TV commercial production
What TrinityP3 is known for and what we do
Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
1 Comment
Why television post production can take hours finding the right effect
Share Tweet +1 ShareTelevision production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, … Continue reading
Posted in television & electronic production
Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX
Comments Off on Why television post production can take hours finding the right effect
Managing Television Production Costs for Maximum Value
Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading
Posted in television & electronic production
Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV
Comments Off on Managing Television Production Costs for Maximum Value
35 mm film versus digital video – a professional comparison
Share Tweet +1 ShareWhile the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still seems … Continue reading
Posted in television & electronic production
Tagged Advertising, assessment, benchmarking, cinematography, cost reduction, Digital Video, Film, High Definition, production, production efficiencies, television, Video
Comments Off on 35 mm film versus digital video – a professional comparison
Television Production Review – Case study
Share Tweet +1 ShareCompany Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. … Continue reading
Posted in case studies, television & electronic production
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
Comments Off on Television Production Review – Case study
What is it that TrinityP3 do?
Share Tweet +1 ShareWe assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic relations, … Continue reading
Posted in industry news & trends
Tagged Advertising, Creative, Marketing efficiency, media, operational assessments, process improvement, production, public relations, remuneration, strategic alignment
Comments Off on What is it that TrinityP3 do?
Even facing recession, price should not be the final or only criteria
Share Tweet +1 ShareWith the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price. The saying “you get what you pay for” … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, cost efficiencies, Marketing, print, production, remuneration
Comments Off on Even facing recession, price should not be the final or only criteria
“Film is dead”
Share Tweet +1 ShareSo says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here So … Continue reading
Posted in television & electronic production
Tagged Advertising, Commercials, Film, High Definition Video, production, television, Video
Comments Off on “Film is dead”
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.