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Tag Archives: production
What it takes to get one actor to play two parts
Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
Comments Off on What it takes to get one actor to play two parts
Is creativity really valued in marketing & advertising?
Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
Comments Off on Is creativity really valued in marketing & advertising?
11 trends in marketing services for 2011
Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading
New Zealand represents excellent value for Australian TV commercial production
Share Tweet +1 ShareShares 0At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
Comments Off on New Zealand represents excellent value for Australian TV commercial production
What TrinityP3 is known for and what we do
Share Tweet +1 ShareShares 0On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
Why television post production can take hours finding the right effect
Share Tweet +1 ShareShares 0Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the … Continue reading
Posted in television & electronic production
Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX
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Managing Television Production Costs for Maximum Value
Share Tweet +1 ShareShares 0The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible … Continue reading
Posted in television & electronic production
Tagged cost efficiencies, cost reduction, production, production management, savings, television, TV
Comments Off on Managing Television Production Costs for Maximum Value
35 mm film versus digital video – a professional comparison
Share Tweet +1 ShareShares 0While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still … Continue reading
Posted in television & electronic production
Tagged Advertising, assessment, benchmarking, cinematography, cost reduction, Digital Video, Film, High Definition, production, production efficiencies, television, Video
Comments Off on 35 mm film versus digital video – a professional comparison
Television Production Review – Case study
Share Tweet +1 ShareShares 0Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their … Continue reading
Posted in case studies, television & electronic production
Tagged benchmarking, Cost assessment, production, production costs, rates, television, TV
Comments Off on Television Production Review – Case study
What is it that TrinityP3 do?
Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading
Posted in industry news & trends
Tagged Advertising, Creative, Marketing efficiency, media, operational assessments, process improvement, production, public relations, remuneration, strategic alignment
Comments Off on What is it that TrinityP3 do?
Even facing recession, price should not be the final or only criteria
Share Tweet +1 ShareShares 0With the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price. The saying “you get what you pay … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, cost efficiencies, Marketing, print, production, remuneration
Comments Off on Even facing recession, price should not be the final or only criteria
“Film is dead”
Share Tweet +1 ShareShares 0So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world’s leading film directors here … Continue reading
Posted in television & electronic production
Tagged Advertising, Commercials, Film, High Definition Video, production, television, Video
Comments Off on “Film is dead”
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