Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature.
While production costs are competitive within Australia, they are increasingly failing to compete with overseas costs, especially when compared to our nearest neighbour in New Zealand.
Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market.
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan a creative team from GPY&R Melbourne.
Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money.
In the television commercial production process, the film company has a producer to look after the financial and creative interests of the film company.
With the world economy teetering on the edge of recession and with many organisations looking to cut expenditure, the biggest mistake is to immediately go for the lowest price.