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Tag Archives: profit

Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading

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Should the agency CEO / Managing Director be in the agency retainer?

Share Tweet +1 ShareShares 0If your retainer is calculated correctly, agency management will be in your retainer. Either in the direct salary costs, or the overhead multiple. The question is, “do you want the most senior person in your agency … Continue reading

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