Why your PR agency could be inviting a Google penalty
There are two common PR practices that are in breach of Google's guidelines and which are being penalised. Is your PR agency using these tactics?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
public relations Tag
The power of aligning public relations and advertising in your marketing strategy
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.
Open tenders are not the best way to select agencies
I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would be best.
Procurement panels do not always deliver on their promise
Recently I have noticed that the traditional procurement "panel" approach to supplier management has been increasingly failing to deliver...
Do you want Account Management or Account Service from your ad agency?
The question is in defining the roles of the Account team in your agency or on your business what do you want, Service or Management?
If chemistry is so important, why do so many agencies get it so horribly wrong?
There are things you can do to ensure a chemistry session with a potential new client goes well...
How can an agency win the pitch when the client can’t even remember your name?
There is a belief that most marketers will know 3 agencies - the one they are with, the one they last worked with and one other. While simplistic, it is largely true.
What is it that TrinityP3 do?
HAve you ever seen Pulp Fiction? TrinityP3 is the Mr Winston Wolf of marketing communications. We solve problems.