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Tag Archives: public relations
Why your PR agency could be inviting a Google penalty
Share39 Tweet +12 ShareShares 41This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. The convergence of … Continue reading
The power of aligning public relations and advertising in your marketing strategy
Share36 Tweet +12 Share3Shares 41These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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Open tenders are not the best way to select agencies
Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading
Posted in agency search & selection
Tagged Advertising, agency search, agency selection, Closed tender, marketing digital, marketing services, media, Open tender, public relations, sales promotion
Comments Off on Open tenders are not the best way to select agencies
Procurement panels do not always deliver on their promise
Share Tweet +1 ShareShares 0Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core … Continue reading
Posted in agency remuneration / compensation, agency search & selection
Tagged Advertising, Agencies, Digital, graphic design, Marketing, panels, public relations, roster rationalisation, sales promotion, suppliers, vendor
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Do you want Account Management or Account Service from your ad agency?
Share Tweet +1 ShareShares 0Look, I know you may think this is knit picking but I have noticed that some people talk about Account Service and other call it Account Management. Personally I have always said Account Management. What do … Continue reading
Posted in marketing process optimisation
Tagged Account Management, Account Service, Advertising, Digital Marketing, Events, Job Titles, media, PR, process, Promotional Marketing, public relations, responsibilities, roles, Sales Promotions, titles
Comments Off on Do you want Account Management or Account Service from your ad agency?
If chemistry is so important, why do so many agencies get it so horribly wrong?
Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
Comments Off on If chemistry is so important, why do so many agencies get it so horribly wrong?
How can an agency win the pitch when the client can’t even remember your name?
Share1 Tweet +1 Share3Shares 4The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely … Continue reading
Posted in agency search & selection
Tagged Advertising, chemistry meetings, credentials, credentials document, credentials presentations, Digital, media, Pitching, public relations, selection, tendering
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What is it that TrinityP3 do?
Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading
Posted in industry news & trends
Tagged Advertising, Creative, Marketing efficiency, media, operational assessments, process improvement, production, public relations, remuneration, strategic alignment
Comments Off on What is it that TrinityP3 do?
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