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Tag Archives: Publicis

Publicis Omnicom Group merger – what is in it for marketers?

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , |

Paris AdForum Summit April 2012 – The added value of communication agencies?

Share18 Tweet +11 ShareShares 19This is a guest post by Florence Garnier – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 “We are operating in one of the most competitive sectors of all,” says Maurice … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management | Tagged , , , , , , , , , , | Comments Off on Paris AdForum Summit April 2012 – The added value of communication agencies?