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Tag Archives: real time bidding

The good, the bad and the ugly of real-time bidding

Share37 Tweet +15 ShareShares 42This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms – a Marketing First Forum partner. It’s fair to say that … Continue reading

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Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Share41 Tweet1 +11 ShareShares 43This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , | Comments Off on Navigating the murky media waters of RTB, DSPs, DMPs and ATDs