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Tag Archives: reduction

The traps and pitfalls of setting agency remuneration during a pitch

Share Tweet +1 ShareShares 0It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy … Continue reading

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Greening the internet by the Americans?

Share Tweet +1 ShareShares 0What are these green painted bike paths doing in the middle of Manhattan? Was the land of consumption really starting to care about the state of the planet? We had arranged to see a number of … Continue reading

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