Global Marketing
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relationship building Tag

Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building.Connect with Jon on LinkedIn here Visit the brand traction website

Advertising Climate Change – solving the square peg, round hole dilemma

May 15, 2013

Marketing has developed and evolved into four different approaches or nodes. Why might consumers choose to engage with a particular node?