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Tag Archives: relationship management

How can you collaborate more successfully?

Share34 Tweet +11 ShareShares 35This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Today we face an entirely new environment for innovation and getting things done. … Continue reading

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The power of plain language when communicating strategy

Share130 Tweet +11 ShareShares 131This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to … Continue reading

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Evalu8ing agency relationships in siloed marketing structures – Case study

Share1 Tweet7 +11 ShareShares 9Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareShares 0Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency … Continue reading

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How is Evalu8ing different from other customer satisfaction surveys or relationship management tools?

Share Tweet3 +1 ShareShares 3I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place. Florence, … Continue reading

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Top 10 Steps to Maximum Marketing Value

Share Tweet +1 ShareShares 0These days, everyone’s trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there’s plenty of scope for improvement in all areas of the marketing communication mix. … Continue reading

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