Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Improving collaboration and business strategy alignment can eliminate struggles over agency roles, responsibilities and remuneration. Business relationship management insights and agency solutions here:
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.