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Tag Archives: relationship performance monitoring

The importance of trust in collaboration between stakeholders

Share32 Tweet5 +13 Share5Shares 45Previously I have written about the steps required to foster collaborative working environments between marketing teams and agencies. This continues to be a hot topic for marketers with much talk about the importance of collaboration and … Continue reading

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12 trends in strategic marketing management for 2012

Share69 Tweet +12 ShareShares 71This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on 12 trends in strategic marketing management for 2012

Delivering the benefits of greater collaboration and business strategy alignment

Share11 Tweet5 +12 Share1Shares 19With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, … Continue reading

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The power of aligning public relations and advertising in your marketing strategy

Share36 Tweet +12 Share3Shares 41These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising … Continue reading

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