Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
It is known that people will either over or under estimate their skills, capabilities and performance based depending on if they are confident in these areas.
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Here he gives the foundations for establishing a new client / agency relationship.
Despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective regional approach to strategic and creative development.
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers