Why self assessment surveys are flawed in client / agency relationships
It is known that people will either over or under estimate their skills, capabilities and performance based depending on if they are confident in these areas.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
relationship Tag
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
The key foundations of a new client agency relationship
I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Here he gives the foundations for establishing a new client / agency relationship.
Developing collaborative work practices – Case study
Despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective regional approach to strategic and creative development.
Evalu8ing collaboration and relationship improvement system expands globally
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers
Can you handle the truth on agency – client relationships?
Beyond the basics of mutual respect, understanding and shared values, what do you think are the hallmarks of a great client - agency relationship?