Why self assessment surveys are flawed in client / agency relationships
It is known that people will either over or under estimate their skills, capabilities and performance based depending on if they are confident in these areas.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
relationship Tag
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale that tells of the challenges marketers face in managing agency relationships in the increasingly complex world of marketing.
Developing collaborative work practices – Case study
Despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective regional approach to strategic and creative development.
Evalu8ing collaboration and relationship improvement system expands globally
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers
