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Tag Archives: relationship
Why self assessment surveys are flawed in client / agency relationships
Share1 Tweet1 +1 Share2Shares 4When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, agency, Aprais, buyer, Client, Decideware, Evalu8ing, improvement, Marketing, measurement, media, performance, relationship, Self assessment, supplier
Comments Off on Why self assessment surveys are flawed in client / agency relationships
Challenges facing marketers in managing their agency relationships
Share1 Tweet +1 ShareShares 1This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges … Continue reading
Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged AANA, Advertising, agency, alignment, Client, Collaboration, Darren Woolley, Evalu8ing, Hothouse, Marketing, relationship, TrinityP3
The key foundations of a new client agency relationship
Share Tweet +1 ShareShares 0I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs … Continue reading
Posted in marketing process optimisation
Tagged agency, briefing, Client, communication, expectation, GIGO, improvement, relationship
Comments Off on The key foundations of a new client agency relationship
Developing collaborative work practices – Case study
Share Tweet +1 ShareShares 0Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to … Continue reading
Posted in case studies
Tagged Advertising, agency, collaborative, Evalu8ing, management, media, payment by results, performance based remuneration, relationship
Comments Off on Developing collaborative work practices – Case study
Evalu8ing collaboration and relationship improvement system expands globally
Share Tweet1 +1 ShareShares 1In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, agency, Collaboration, Evalu8ing, improvement, management, Marketing, performance, relationship
Comments Off on Evalu8ing collaboration and relationship improvement system expands globally
Can you handle the truth on agency – client relationships?
Share Tweet +1 ShareShares 0Okay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your … Continue reading
Posted in marketing process optimisation
Tagged Advertising, agency, Client, management, relationship
Comments Off on Can you handle the truth on agency – client relationships?
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