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Tag Archives: relationship

Why self assessment surveys are flawed in client / agency relationships

Share1 Tweet1 +1 Share2Shares 4When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall … Continue reading

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Challenges facing marketers in managing their agency relationships

Share1 Tweet +1 ShareShares 1This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges … Continue reading

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The key foundations of a new client agency relationship

Share Tweet +1 ShareShares 0I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs … Continue reading

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Developing collaborative work practices – Case study

Share Tweet +1 ShareShares 0Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to … Continue reading

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Evalu8ing collaboration and relationship improvement system expands globally

Share Tweet1 +1 ShareShares 1In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies … Continue reading

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Can you handle the truth on agency – client relationships?

Share Tweet +1 ShareShares 0Okay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your … Continue reading

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