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Tag Archives: Relationships

Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet5 +1 ShareShares 7Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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The 3 great lies procurement tell

Share Tweet +1 ShareShares 0In the last week I have had several procurement people (I can’t say they are professionals as referred to by their Institute) try and negotiate fees using the 3 most common lies in their industry. Don’t … Continue reading

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New Business Director at TrinityP3 New Zealand

Share Tweet +1 ShareShares 0Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working … Continue reading

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How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading

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How do your agencies see you and your marketing team?

Share Tweet +1 ShareShares 0Everyone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareShares 0Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency … Continue reading

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