Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
Answers to questions on the issues associated with agency remuneration and third party costs from our panel of marketers and agency leaders.
Reflecting on recent conversations I have had around advertising agency remuneration it seems there are many parallels with my experience with financial advisers.
Darren Woolley looks at some typical advertising agency remuneration models in the market to determine if they reflect a buyer/supplier relationship or partnership.
There are some basic steps to take when you are about to enter into an agency remuneration review with your incumbent agencies. TrinityP3 agency solutions discussed here: