The social and financial considerations of agency remuneration
If you are an agency discussing remuneration with your client, define exactly what you are being paid for and if you do more don’t assume you will get paid.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
remuneration Tag
Do you remunerate your ad agency or compensate them?
At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans' were referring to Agency Compensation and not Agency Remuneration.
What is value based remuneration for advertising and media agencies?
Retainers are still the most common form of remuneration for advertising agencies, but how do you value your remuneration / compensation model?
Agency title promotion and the impact on retainers and fees
The fact is that with agencies often using industry salary rates, a few agencies have found a way to increase their revenue without increasing their costs.
Re-drafting the actor’s / talent agreement / contract – Case study
Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets.
Billable hours per annum and the work life balance
Nigel Marsh, bestselling author of "Fat, Forty and Fired" and "Overworked and Underlaid" spoke at the TEDxSydney event recently on the Work/Life balance.
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships...
Revenge of the freelance copywriter on a new business pitch
How do you know who worked on the new business pitch for your business? There is a better way to select agencies - creative, media, digital, PR, promotion, etc.
Media Owners Need to Join Compensation Discussion
Currently the media agency and the media proprietor are remunerated to increase volume without necessarily increasing outcomes - sales and profit.
How to better manage client / agency relationships
This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
How to better manage client / agency relationships
This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
Some people do not understand the value companies like TrinityP3 add
TrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director.
Best time to negotiate agency fees – during pitch or post pitch?
TrinityP3 methodology is to negotiate price and quantity at the same time as you are evaluating quality, because as this video demonstrates, you should never just negotiate on price.
The traps and pitfalls of setting agency remuneration during a pitch
In the past 12 months, agencies of all types, (media, digital, creative, promotion, experiential etc) have been competing heavily for business with huge discounting, especially on retainers.
How to calculate the real value of your advertising agency retainer
We asked 3 agencies to submit a proposal during a pitch for a clients business. They came back with proposals that varied in the number of resources but all were within $125,000 or within 3% variance.