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Tag Archives: resources

Is benchmarking the real failing of marketing procurement?

Share2 Tweet +1 ShareShares 2There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

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How to calculate the real value of your advertising agency retainer

Share Tweet +1 ShareShares 0The real value of your agency retainer is in the mix of resources, not just the level or resources. What do I mean by this? We asked 3 agencies to submit a proposal during a pitch … Continue reading

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