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Tag Archives: Results

Media Owners Need to Join Compensation Discussion

Share Tweet +1 ShareMs Tara Comonte COO and CFO at Interpublic Group of Cos’ Mediabrands, has on AdAge given her viewpoint on agency remuneration, specifically media agency remuneration, extolling media proprietors to join in. I absolutely agree with Tara. Currently … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareNEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of the … Continue reading

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