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If your current agency arrangements are not working try something different

Share Tweet +1 ShareShares 0At the AANA Congress in early February this year I spoke about the growing complexity in the market place and the need for adopting a different approach to this complexity. Since then I have had a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , , , , , , | Comments Off on If your current agency arrangements are not working try something different