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Tag Archives: Retainers

The social and financial considerations of agency remuneration

Share2 Tweet1 +1 ShareShares 3Watching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long … Continue reading

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Billable hours per annum and the work life balance

Share Tweet +1 ShareShares 0Nigel Marsh, bestselling author of “Fat, Forty and Fired” and “Overworked and Underlaid” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the … Continue reading

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Retainers: good to better, better to best

Share Tweet +1 ShareShares 0Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal … Continue reading

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Five things marketers can do to avoid going insane

Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading

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Advertising agency remuneration made easy

Share Tweet1 +1 ShareShares 1Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling? Then watch this. Well, it makes … Continue reading

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The power of competitive pressure on advertising agency fees

Share Tweet +1 ShareShares 0We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same … Continue reading

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