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Tag Archives: Retainers
The social and financial considerations of agency remuneration
Share2 Tweet1 +1 ShareShares 3Watching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, Advertising, Compensation, Dan Ariely, Mad Men, media commission, production rate cards, remuneration, Retainers
Comments Off on The social and financial considerations of agency remuneration
Billable hours per annum and the work life balance
Share Tweet +1 ShareShares 0Nigel Marsh, bestselling author of “Fat, Forty and Fired” and “Overworked and Underlaid” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, balance, billable hours, law, legal, life, Marketing, Nigel Marsh, remuneration, Retainers, time sheets, work
Comments Off on Billable hours per annum and the work life balance
Retainers: good to better, better to best
Share Tweet +1 ShareShares 0Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising agency, agency remuneration, best practice, fees, media agency, Retainers
Comments Off on Retainers: good to better, better to best
Five things marketers can do to avoid going insane
Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading
Posted in marketing process optimisation
Tagged agency remuneration, marketing budget, payment by results, PBR, performance based remuneration, rate cards, remuneration, Retainers
Comments Off on Five things marketers can do to avoid going insane
Advertising agency remuneration made easy
Share Tweet1 +1 ShareShares 1Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling? Then watch this. Well, it makes … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency remuneration, negotiations, remuneration, Retainers, scope of work
Comments Off on Advertising agency remuneration made easy
The power of competitive pressure on advertising agency fees
Share Tweet +1 ShareShares 0We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency remuneration, competitive pricing, overheads, Pitching, remuneration, Retainers
Comments Off on The power of competitive pressure on advertising agency fees
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