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Measuring online and offline media value using media attribution

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in data & direct marketing, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Measuring online and offline media value using media attribution