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Tag Archives: review

When agency pitches go wrong – or the dangers of DIY pitches

Share Tweet +1 ShareShares 0Australian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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How to stop the bitching about pitching

Share1 Tweet +1 ShareShares 1Whenever there is a piece of business awarded after a pitch, there are always a number of people who grumble about the unfairness of the process. But it reminds me of the bumper sticker “Only people … Continue reading

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