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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

When RFPs and RFTs are not enough when selecting an agency supplier

October 17, 2012

RFPs and RFTs are largely a flawed way to select a strategic partner but may be more suited to selecting or buying a commoditised offering.

RFTs Tag

About Darren Woolley

When RFPs and RFTs are not enough when selecting an agency supplier

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