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Tag Archives: ROI

A digital marketing wake up call for marketers and their agencies

Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading

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The humorous impact of using the wrong online metrics

Share167 Tweet +11 ShareShares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | 3 Comments

Thank you is a global phenomenon for marketers

Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 6 Comments

What it takes to get one actor to play two parts

Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading

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CASE STUDY: Agency Remuneration Negotiation

Share Tweet +1 ShareShares 0Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation … Continue reading

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The most effective role for procurement in marketing?

Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading

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