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Tag Archives: ROI
A digital marketing wake up call for marketers and their agencies
Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing
Tagged agency roster, Digital Marketing, digital solutions, digital strategies, marketers and agencies, media channels, ROI, stephan argent
Comments Off on A digital marketing wake up call for marketers and their agencies
The humorous impact of using the wrong online metrics
Share167 Tweet +11 ShareShares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in data & direct marketing, interesting observations, mobile marketing, return on investment, social media & digital marketing
Tagged buy-ral, Darren Woolley, data insights, Digital Marketing, direct response campaign, effectiveness awards, online metrics, ROI, social media measurement, TrinityP3, viral video
Thank you is a global phenomenon for marketers
Share55 Tweet +13 ShareShares 58This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading
Posted in customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management
Tagged anton buchner, benchmarking marketing, customer engagement, customer lifecycle plan, customer satisfaction, Digital Marketing, Marketing strategy, ROI, thank you strategy, TrinityP3
What it takes to get one actor to play two parts
Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
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Agency Remuneration Negotiation – Case study
Share Tweet +1 ShareShares 0 Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent … Continue reading
Posted in agency remuneration / compensation, case studies
Tagged agency remuneration, Case study, Compensation, negotiation, ROI
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The most effective role for procurement in marketing?
Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading
Posted in marketing process optimisation
Tagged budget, Cost efficiency, Financial Management, marketing ANA, Marketing effectiveness, Procurement, ROI
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Measure, measurement and accountability failure – Adforum Day 4
Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading
Posted in agency search & selection
Tagged Adforum, CEO Summit, effectiveness, Marketing, performance, Results, ROI
Comments Off on Measure, measurement and accountability failure – Adforum Day 4
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