Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
In this video from the ANA Marketing Financial Management Conference in Boca Raton, Florida held in April this year, John Molenari, Director, Worldwide Procurement, Pfizer Inc, talks about the positive effect procurement has had on marketing within the organisation.
Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking.