ROI Tag

About Stephan Argent

Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore

A digital marketing wake up call for marketers and their agencies

October 11, 2013

How can you help your agencies create better digital solutions for your business? This report gives clues on what you should be looking for.

The humorous impact of using the wrong online metrics

November 26, 2012

Want your next video to go viral? Here is a humourous look at using the wrong online metrics and like all great comedy it is based in reality.

Thank you is a global phenomenon for marketers

November 12, 2012

A simple thank you can create a powerfully positive experience. So why do so few marketers include it in their marketing strategy?

What it takes to get one actor to play two parts

March 7, 2011

Agency Remuneration Negotiation – Case study

February 8, 2011

The most effective role for procurement in marketing?

May 22, 2010

Measure, measurement and accountability failure – Adforum Day 4

October 14, 2009