A digital marketing wake up call for marketers and their agencies
How can you help your agencies create better digital solutions for your business? This report gives clues on what you should be looking for.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
ROI Tag
The humorous impact of using the wrong online metrics
Want your next video to go viral? Here is a humourous look at using the wrong online metrics and like all great comedy it is based in reality.
Thank you is a global phenomenon for marketers
A simple thank you can create a powerfully positive experience. So why do so few marketers include it in their marketing strategy?
What it takes to get one actor to play two parts
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
Agency Remuneration Negotiation – Case study
This client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs.
The most effective role for procurement in marketing?
In this video from the ANA Marketing Financial Management Conference in Boca Raton, Florida held in April this year, John Molenari, Director, Worldwide Procurement, Pfizer Inc, talks about the positive effect procurement has had on marketing within the organisation.
Measure, measurement and accountability failure – Adforum Day 4
Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking.