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Tag Archives: roster

If your current agency arrangements are not working try something different

Share Tweet +1 ShareShares 0At the AANA Congress in early February this year I spoke about the growing complexity in the market place and the need for adopting a different approach to this complexity. Since then I have had a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , , , , , , | Comments Off on If your current agency arrangements are not working try something different

Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading

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