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Tag Archives: sales promotion

Open tenders are not the best way to select agencies

Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading

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Procurement panels do not always deliver on their promise

Share Tweet4 +1 ShareShares 4Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core … Continue reading

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