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Tag Archives: scope of work
10 Ways For Marketers To Avoid Agency Sticker Shock
Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then this … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency invoices, agency review, agency sticker shock, benchmark costs, marketing budget, overhead and profit, Procurement, rate card, scope of work, stephan argent, success metrics
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Using resource benchmarking to measure and improve marketing efficiency
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency remuneration, benchmarking, cost benchmarks, Marketing efficiency, remuneration assessment, resource benchmarking, resource costs, schedule of work, scope of work
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The important differences between scope of work and schedule of work
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management
Tagged agency compensation, agency remuneration, agency resources, marketing management, Procurement, retainer model, schedule of work, scope of work, strategic thinking
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A medical approach to marketing management – diagnosis then therapy
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency remuneration, creative agency review, diagnosis then therapy, diagnostic process, digital agencies, marketing management, scope of work, strategic alignment
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10 ways to maximise your ROA (Return On Agency)
Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit from … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, return on investment, strategic management
Tagged 360 evaluations, agency relationships, agency remuneration, benchmarking costs, client agency relationships, marketing roi, return on agency, scope of work, success metrics
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When marketers turn BAD negotiating agency remuneration
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, interesting observations, marketing procurement, return on investment
Tagged agency fee, agency negotiations, agency remuneration, benchmarking, negotiating agency remuneration, overhead and profit multiple, performance based model, Procurement, scope of work
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The five tasks all marketers should consider before 2013
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency performance reviews, agency review, brand management, Darren Woolley, marketing plan, marketing program, media planning, scope of work, strategic alignment, supplier rosters
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The world’s worst advertising agency scope of work defined by a marketer
Share Tweet +1 ShareI know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. My … Continue reading
Aligning marketing expectations to marketing budget when establishing the agency scope of work
Share Tweet +1 ShareA marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency fee. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management
Tagged agency compensation, agency remuneration, agency scope of work, agency solutions, Darren Woolley, scope calculator, scope monitor, scope of work, strategic management, TrinityP3
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The unseen supplier contract in TV production that exposes marketers to legal disputes
Share Tweet +1 ShareAs “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions … Continue reading
Posted in agency solutions, television & electronic production
Tagged agency contracts, agency solutions, Darren Woolley, production contracts, production costs, scope of work, SPAA, strategic management, supplier contract, Television production, TrinityP3, tvc production
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Balancing risk and reward in value based advertising agency compensation
Share Tweet +1 ShareLast week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price and … Continue reading
Posted in agency remuneration / compensation, agency solutions
Tagged advertising agencies, agency compensation, agency remuneration, agency solutions, compensation models, Darren Woolley, media commission, output based value, resource cost, scope of work, TrinityP3
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How your agency compensation method can add value
Share Tweet +1 ShareI was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with “at Beekman Associates argue that “how” you pay your agency is far … Continue reading
Posted in agency remuneration / compensation
Tagged agency compensation, agency remuneration, agency resource, agency solutions, Darren Woolley, media commission, scope of work, strategic alignment, strategic marketing consultants, TrinityP3
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Defining the scope of advertising agency services to determine agency compensation
Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:
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