10 Ways For Marketers To Avoid Agency Sticker Shock
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
scope of work Tag
Using resource benchmarking to measure and improve marketing efficiency
Ever wondered how well your agency relationship is performing? Does it cost you more because of waste and inefficiency? Or is it highly productive?
A medical approach to marketing management – diagnosis then therapy
Marketing Management should never just be about treating symptoms. Here are several case studies where diagnosis was the key to effective therapy.
10 ways to maximise your ROA (Return On Agency)
With all the emphasis placed on marketing ROI, marketers might benefit from this cheat sheet on how to maximize return on their agency investment.
When marketers turn BAD negotiating agency remuneration
It's easy to blame procurement for problems in agency remuneration negotiations. This post shows that it can sometimes be the marketer that is at fault.
Top 25 TrinityP3 strategic marketing management posts of 2012
Here is a roundup of the 25 most successful strategic marketing management posts on the TrinityP3 blog for 2012. Take a look here:
The five tasks all marketers should consider before 2013
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
The world’s worst advertising agency scope of work defined by a marketer
Imagine my surprise and horror when asked to review a current agency contract worth several million dollars which defined the scope of work of the agency as:
Aligning marketing expectations to marketing budget when establishing the agency scope of work
When agency remuneration is not linked directly to the scope of the work delivered, marketers can increase their expectation of the agency output without any cost implication.
How to calculate the agency head hours required to deliver your scope of work
Calculating agency head hours to deliver scope of work using the TrinityP3 Scope Monitor and Scope Calculator. How do you define your scope of work?
The unseen supplier contract in TV production that exposes marketers to legal disputes
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.
Balancing risk and reward in value based advertising agency compensation
When assessing agency compensation models there appears to be an underlying assumption that one model will need to suit all circumstances. Darren Woolley of TrinityP3 offers a range of agency solutions here:
How your agency compensation method can add value
When looking at agency compensation or agency remuneration it is wise to consider a range of options to add value. Agency solutions examined here by TrinityP3 - Strategic Marketing consultants:
Best time to negotiate agency fees – during pitch or post pitch?
TrinityP3 methodology is to negotiate price and quantity at the same time as you are evaluating quality, because as this video demonstrates, you should never just negotiate on price.