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Tag Archives: scope of work

10 Ways For Marketers To Avoid Agency Sticker Shock

Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading

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Using resource benchmarking to measure and improve marketing efficiency

Share35 Tweet +15 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The important differences between scope of work and schedule of work

Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A medical approach to marketing management – diagnosis then therapy

Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 ways to maximise your ROA (Return On Agency)

Share32 Tweet +11 ShareShares 33This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading

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When marketers turn BAD negotiating agency remuneration

Share Tweet +1 ShareShares 0This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Top 25 TrinityP3 strategic marketing management posts of 2012

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012

The five tasks all marketers should consider before 2013

Share51 Tweet +11 ShareShares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The world’s worst advertising agency scope of work defined by a marketer

Share67 Tweet +12 Share3Shares 72I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. … Continue reading

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Aligning marketing expectations to marketing budget when establishing the agency scope of work

Share9 Tweet +13 ShareShares 12A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency … Continue reading

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