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Tag Archives: search and selection

Poor practice agency credentials from P&W Advertising

Share9 Tweet +1 Share2Shares 11I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in … Continue reading

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The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

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