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Tag Archives: search consultants
Another reason why marketers and procurement should engage a search consultant
Share23 Tweet +12 ShareShares 25Apart for knowing the industry and having knowledge of the agencies and their capabilities, culture and conflicts, search consultants are able to act on an advertisers behalf without alerting the industry to a possible review. Recently … Continue reading
Posted in agency search & selection, agency solutions, interesting observations
Tagged agency register, agency review, agency search, agency selection, agency solutions, Darren Woolley, marketing and advertising, Procurement, search consultants, TrinityP3
Comments Off on Another reason why marketers and procurement should engage a search consultant
The independence and integrity of marketing consultants?
Share Tweet +1 ShareShares 0On April 12, Campaign UK had the following headline online “Oystercatchers admits wrongdoing in settlement with WPP”. If you read the story the issue is self explanatory and it does not take much to read between … Continue reading
Agency Pitch Consultants Accused of ‘Double-Dip’
Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading
Posted in agency search & selection
Tagged AAAA, AANA, AdAge, AFA, agency selection, ANA, Communications Council, pitch, rules of the road, search consultants
Comments Off on Agency Pitch Consultants Accused of ‘Double-Dip’
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