Why global media pitches happen and how to win them
MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
In an industry that exists on branding and selling an image, judging which agencies are truly "special" can be a challenge for clients".
How much time does it take to run an agency pitch?
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered "how long should it take?"
Is procurement fraud a risk to advertising and marketing?
While the report in Marketing states this is a concern across all sectors, marketing is often the focus of this type of allegation and concern.
How to position your advertising agency as relevant to the modern world
Many times when we are running agency search and selection projects for clients, unsuccessful agencies will ask for advice on how they can better position themselves with clients?