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Tag Archives: search
Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
Comments Off on Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
How much time does it take to run an agency pitch?
Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading
Is procurement fraud a risk to advertising and marketing?
Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations
Tagged consultant, corruption, Deloitte, fraud, marketing procurement, pitch, search, selection, TrinityP3
Comments Off on Is procurement fraud a risk to advertising and marketing?
How to position your advertising agency as relevant to the modern world
Share Tweet +1 ShareShares 0I received an email overnight from Euro RSCG on: Euro RSCG and The National Media Group Discuss The Importance of Branding: The Cautionary Tale of the Bailout Considering the global newsworthiness of this topic, Euro RSCG … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, bail out, brand, pitch, positioning, rescue, search, selection
Comments Off on How to position your advertising agency as relevant to the modern world
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