TrinityP3 logo

Tag Archives: search

Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , |

Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on How much time does it take to run an agency pitch?

Is procurement fraud a risk to advertising and marketing?

Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations | Tagged , , , , , , , , | Comments Off on Is procurement fraud a risk to advertising and marketing?

How to position your advertising agency as relevant to the modern world

Share Tweet +1 ShareShares 0I received an email overnight from Euro RSCG on: Euro RSCG and The National Media Group Discuss The Importance of Branding: The Cautionary Tale of the Bailout Considering the global newsworthiness of this topic, Euro RSCG … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , | Comments Off on How to position your advertising agency as relevant to the modern world