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Tag Archives: selection

Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

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What do agencies think about TrinityP3?

Share Tweet +1 ShareShares 0For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on What do agencies think about TrinityP3?

MARKETERS – Before you pitch for an agency, read this!

Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

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Is procurement fraud a risk to advertising and marketing?

Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share1 Tweet +1 Share3Shares 4The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely … Continue reading

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How to position your advertising agency as relevant to the modern world

Share Tweet +1 ShareShares 0I received an email overnight from Euro RSCG on: Euro RSCG and The National Media Group Discuss The Importance of Branding: The Cautionary Tale of the Bailout Considering the global newsworthiness of this topic, Euro RSCG … Continue reading

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