How to pull a strategy together with a story
How do stories work when developing business strategy? This account of a recent workshop walks through a series of steps used to develop a strategic story.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Shawn Callahan Tag
Why story telling beats fact telling every time
A story must have something unanticipated in it. Enough for you to exclaim, Oh! that's interesting. Something needs to happen that is unexpected.
5 things that will make your company strategy stick
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
How to respond to misinformation that’s hurting your business
Shawn Callahan, MD of Anecdote discusses how incorrect stories can hurt a business and gives insights into how to correct this misinformation.
How to tell a story about yourself without sounding like an ego-maniac
The challenge is telling a story about yourself that reveals something about your character and experience without blowing your own trumpet.
Ways to strengthen your collaboration culture
An organisation’s ability to support collaboration is highly dependent on its own organisational culture. Some cultures will stop collaboration dead.
Do you have the right collaborative culture?
Does your organisation have a culture that works for the team, community and network types of collaboration? Or does it stifle collaboration?
How can you collaborate more successfully?
Innovation demands collaboration. Our purpose here is to provide an understanding of the type of culture required to support collaboration.
Of the 3 types of collaboration, which type do you need?
We have more options for collaboration now. Here we explore three types of collaboration and how we might approach them as an organisation.
The power of plain language when communicating strategy
Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy.
Why people don’t use collaboration tools
Shawn Callahan, Founder of Anecdote shares observations around why people don't use collaboration tools effectively in this guest post.
When should we collaborate?
Shawn Callahan, Founder of Anecdote discusses the Cynefin framework and the important skill of knowing when to collaborate, co-operate or co-ordinate.
A simple test for your strategic marketing and business initiatives
What you will often see in most business strategic plans, are initiatives that don't reflect a real choice and therefore don't provide an effective strategy.
The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising
Too often marketing strategy is developed in the simple and complicated. When in actual fact marketing and advertising actually exist in the complex. What do I mean?
Digital buzz words can drive you bonkers
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.