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Tag Archives: SLA

What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet5 +1 ShareShares 7Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Share Tweet2 +1 ShareShares 2Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, … Continue reading

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