Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
I was amazed to hear that some of the Australian team were blaming poor performances on nerves, lack of sleep and having to manage too much social media.
Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.
Three Ships Media posted an image using donuts to explain social media on Instagram, Facebook and Twitter. Then it went viral! 100,000 likes and counting:
A high level of strategic management is required in achieving strategic business alignment of the various digital agencies. TrinityP3 offers agency solutions for digital here:
While many comments focus on the use of technology jargon like APIs and Augmented Reality and are critical of a message about the future using children and today's language, they are missing the real message.
Without broad industry support, our self-regulatory efforts are likely to be supplemented by new restrictions imposed by the government that the advertising community will in all probability not favor.
Media Minds celebrates its first anniversary this week, so it’s an opportune time to review the recent trending issues in our Group and to make sense of the events of a year which sprung many surprises.
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.
I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy.
Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy.
Digital technology is everything and if an organisation still has a separate digital strategy to their comms/advertising strategy then they will be left behind.
Apparently digital is dead as a speciality, because everything is digital, therefore everyone has digital capabilities, including or perhaps especially the PR agencies..