Tag Archives: social media

Why marketing is becoming the new ring master of the content strategy

Posted on March 1, 2013 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged brand related content, content marketing, content strategy, Darren Woolley, marketing communications, marketing metaphors, media content, social media, test and learn | 5 Comments

How social media ruined the Olympics for one Australian athlete

Posted on August 20, 2012 by Anton Buchner

Share Tweet +1 ShareThis is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more … Continue reading →

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged anton buchner, data driven communication, Digital Marketing, london olympics, radian 6, social media, social media marketing, social olympics, TrinityP3, wildfire | Comments Off

Tips on how to bridge the digital advertising divide

Posted on May 16, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to a … Continue reading →

Posted in agency solutions, media planning & buying, social media & digital marketing | Tagged agency solutions, argedia, Digital media, digital media zone, marketing communications, marketing first forum, social media, stephan argent, traditional media, TrinityP3 | 5 Comments

Social media clearly explained via #donuts and promoted on social media

Posted on February 8, 2012 by Darren Woolley

Share Tweet +1 ShareThere is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t … Continue reading →

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged Darren Woolley, Digital Marketing, donuts, facebook, instagram, social media, social media marketing, three ships media, TrinityP3, Twitter, viral advertising, viral content | Comments Off

Strategic business alignment for your digital agency

Posted on November 4, 2011 by Darren Woolley

Share Tweet +1 ShareIf your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for managing … Continue reading →

Posted in agency search & selection, agency solutions, social media & digital marketing | Tagged agency solutions, Darren Woolley, digital agencies, Digital Marketing, social media, strategic alignment, strategic business alignment, strategic management, TrinityP3 | Comments Off

Agency Solutions offered by Mumbrella 360 Manifesto

Posted on June 9, 2011 by Darren Woolley

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Posted in industry news & trends | Tagged 360, agency, agency solutions, Client, manifesto, media, Mumbrella, post-broadcast planning, Relationships, remuneration, social media, Technology, TrinityP3 | Comments Off

A thought provoking warning for marketers from media agency PHD

Posted on February 21, 2011 by Darren Woolley

Share Tweet +1 ShareMumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there … Continue reading →

Posted in data & direct marketing | Tagged applications, augmented reality, Customer centric, Data, Digital, media, Online, PHD Media, social media, Technology | Comments Off

ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)

Posted on January 19, 2011 by Darren Woolley

Share Tweet +1 ShareOperating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the need … Continue reading →

Posted in social media & digital marketing | Tagged ANA, digital advertising, Do Not Call, Do Not Track, FTC, OBA, online behavioural advertising, social media | Comments Off

Things real people don’t say about advertising

Posted on January 17, 2011 by Darren Woolley

Share Tweet +1 ShareHi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say about … Continue reading →

Posted in interesting observations | Tagged Advertising, branded apps, Branded content, copy strategy, flash mobs, logo design, media, re-positionings, social currency, social media, Things real people don't say about advertising, trpdsaa, Tumblr, user experience | Comments Off

Media trends in 2010 – Media Minds on LinkedIn

Posted on December 29, 2010 by Darren Woolley

Share Tweet +1 ShareI belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word cloud. … Continue reading →

Posted in media planning & buying | Tagged 2010, 2011, Advertising, applications, gaming, media, media minds, media sense international, social media, television, traditional media, trends, TV | Comments Off

Digital buzz words can drive you bonkers

Posted on November 7, 2010 by Darren Woolley

Share Tweet +1 ShareOne of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a report … Continue reading →

Posted in social media & digital marketing | Tagged AdTech, Anecdote, Digital Marketing, glossary, jargon, lingo, Marketing, Online, Shawn Callahan, social media, terms | Comments Off

How to integrate your digital strategy into your overall brand strategy

Posted on August 26, 2010 by Darren Woolley

Share Tweet +1 ShareThanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy. … Continue reading →

Posted in social media & digital marketing | Tagged Advertising, agency remuneration, agency roster structure, Digital Marketing, Marketing, media, Russell Easther, SEM, SEO, social media, Video | Comments Off

Integrating Social Media into Marketing

Posted on May 22, 2010 by Darren Woolley

Share Tweet +1 ShareSocial media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York City, … Continue reading →