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Tag Archives: social media

Why marketing is becoming the new ring master of the content strategy

Share34 Tweet +17 Share5Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How social media ruined the Olympics for one Australian athlete

Share21 Tweet +13 ShareShares 24This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

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Social media clearly explained via #donuts and promoted on social media

Share17 Tweet +13 ShareShares 20There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who … Continue reading

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Strategic business alignment for your digital agency

Share15 Tweet +11 ShareShares 16If your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for … Continue reading

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Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareShares 0Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now … Continue reading

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ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)

Share1 Tweet +1 ShareShares 1Operating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the … Continue reading

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Things real people don’t say about advertising

Share Tweet +1 ShareShares 0Hi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say … Continue reading

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Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

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Digital buzz words can drive you bonkers

Share Tweet +1 ShareShares 0One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a … Continue reading

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How to integrate your digital strategy into your overall brand strategy

Share Tweet +1 ShareShares 0Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications … Continue reading

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Integrating Social Media into Marketing

Share Tweet +1 ShareShares 0Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York … Continue reading

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Agency global heavyweights stress digital – Adforum Final Day

Share Tweet +1 ShareShares 0NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an … Continue reading

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Digital as a specialty is dead – Adforum Day 1

Share Tweet +1 ShareShares 0NEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because … Continue reading

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