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Tag Archives: social media
How social media ruined the Olympics for one Australian athlete
Share21 Tweet +13 ShareShares 24This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading
Posted in industry news & trends, interesting observations, social media & digital marketing
Tagged anton buchner, data driven communication, Digital Marketing, london olympics, radian 6, social media, social media marketing, social olympics, TrinityP3, wildfire
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Social media clearly explained via #donuts and promoted on social media
Share17 Tweet +13 ShareShares 20There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who … Continue reading
Posted in industry news & trends, interesting observations, social media & digital marketing
Tagged Darren Woolley, Digital Marketing, donuts, facebook, instagram, social media, social media marketing, three ships media, TrinityP3, Twitter, viral advertising, viral content
Comments Off on Social media clearly explained via #donuts and promoted on social media
Strategic business alignment for your digital agency
Share15 Tweet +11 ShareShares 16If your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for … Continue reading
Posted in agency search & selection, agency solutions, social media & digital marketing
Tagged agency solutions, Darren Woolley, digital agencies, Digital Marketing, social media, strategic alignment, strategic business alignment, strategic management, TrinityP3
Comments Off on Strategic business alignment for your digital agency
Agency Solutions offered by Mumbrella 360 Manifesto
Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
Continue reading
Posted in industry news & trends
Tagged 360, agency, agency solutions, Client, manifesto, media, Mumbrella, post-broadcast planning, Relationships, remuneration, social media, Technology, TrinityP3
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A thought provoking warning for marketers from media agency PHD
Share Tweet +1 ShareShares 0Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now … Continue reading
Posted in data & direct marketing
Tagged applications, augmented reality, Customer centric, Data, Digital, media, Online, PHD Media, social media, Technology
Comments Off on A thought provoking warning for marketers from media agency PHD
ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Share1 Tweet +1 ShareShares 1Operating in the online world means the geographical boundaries of the past are no longer relevant. Thats why I read with interest today the email from Bob Liodice of the ANA that read: Marketers recognize the … Continue reading
Posted in social media & digital marketing
Tagged ANA, digital advertising, Do Not Call, Do Not Track, FTC, OBA, online behavioural advertising, social media
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Things real people don’t say about advertising
Share Tweet +1 ShareShares 0Hi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say … Continue reading
Posted in interesting observations
Tagged Advertising, branded apps, Branded content, copy strategy, flash mobs, logo design, media, re-positionings, social currency, social media, Things real people don't say about advertising, trpdsaa, Tumblr, user experience
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Digital buzz words can drive you bonkers
Share Tweet +1 ShareShares 0One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a … Continue reading
Posted in social media & digital marketing
Tagged AdTech, Anecdote, Digital Marketing, glossary, jargon, lingo, Marketing, Online, Shawn Callahan, social media, terms
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How to integrate your digital strategy into your overall brand strategy
Share Tweet +1 ShareShares 0Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications … Continue reading
Posted in social media & digital marketing
Tagged Advertising, agency remuneration, agency roster structure, Digital Marketing, Marketing, media, Russell Easther, SEM, SEO, social media, Video
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Integrating Social Media into Marketing
Share Tweet +1 ShareShares 0Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York … Continue reading
Posted in social media & digital marketing
Tagged communication strategy, digital marketing strategy, implementation, process improvement, process mapping, process optimisation, social media, strategy development
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Agency global heavyweights stress digital – Adforum Final Day
Share Tweet +1 ShareShares 0NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, Advertising, CEO Summit, Digital, social media
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Digital as a specialty is dead – Adforum Day 1
Share Tweet +1 ShareShares 0NEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, CEO Summit, Digital, media, social media, TrinityP3
Comments Off on Digital as a specialty is dead – Adforum Day 1
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