Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
While many comments focus on the use of technology jargon like APIs and Augmented Reality and are critical of a message about the future using children and today's language, they are missing the real message.
Without broad industry support, our self-regulatory efforts are likely to be supplemented by new restrictions imposed by the government that the advertising community will in all probability not favor.
Media Minds celebrates its first anniversary this week, so it’s an opportune time to review the recent trending issues in our Group and to make sense of the events of a year which sprung many surprises.