Why marketing is becoming the new ring master of the content strategy
There have been many different metaphors proposed for the role of the marketer in content strategy. Here are some of the more interesting ones.
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Global Marketing
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Global Marketing
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social media Tag
How social media ruined the Olympics for one Australian athlete
I was amazed to hear that some of the Australian team were blaming poor performances on nerves, lack of sleep and having to manage too much social media.
Tips on how to bridge the digital advertising divide
Here are ten suggestions for evolving a partnership between client and agency specifically for the purpose of driving that client’s business in the digital age.
Social media clearly explained via #donuts and promoted on social media
Three Ships Media posted an image using donuts to explain social media on Instagram, Facebook and Twitter. Then it went viral! 100,000 likes and counting:
Strategic business alignment for your digital agency
A high level of strategic management is required in achieving strategic business alignment of the various digital agencies. TrinityP3 offers agency solutions for digital here:
Agency Solutions offered by Mumbrella 360 Manifesto
Check out these dos and don'ts of the advertising world by Mumbrella 360, direct from the manifesto.
A thought provoking warning for marketers from media agency PHD
While many comments focus on the use of technology jargon like APIs and Augmented Reality and are critical of a message about the future using children and today's language, they are missing the real message.
ANA has a toolkit for self regulation of Online Behavioral Advertising (OBA)
Without broad industry support, our self-regulatory efforts are likely to be supplemented by new restrictions imposed by the government that the advertising community will in all probability not favor.
Things real people don’t say about advertising
Branded content, re-positionings, logo design, flash mobs, copy strategy, user experience, social currency, branded apps and more.
Media trends in 2010 – Media Minds on LinkedIn
Media Minds celebrates its first anniversary this week, so it’s an opportune time to review the recent trending issues in our Group and to make sense of the events of a year which sprung many surprises.
Digital buzz words can drive you bonkers
One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.
How to integrate your digital strategy into your overall brand strategy
I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy.
Integrating Social Media into Marketing
Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy.
Agency global heavyweights stress digital – Adforum Final Day
Digital technology is everything and if an organisation still has a separate digital strategy to their comms/advertising strategy then they will be left behind.
Digital as a specialty is dead – Adforum Day 1
Apparently digital is dead as a speciality, because everything is digital, therefore everyone has digital capabilities, including or perhaps especially the PR agencies..