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Tag Archives: software tools
Media complexity sees a rise in proprietory agency tools but how do you assess value?
Share16 Tweet +12 ShareShares 18The use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these … Continue reading →
Posted in agency solutions, media planning & buying, strategic management
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Tagged agency process, agency review, agency solutions, Campaign Brief, Darren Woolley, media buying, media planning, proprietory agency tools, software tools, strategic management, TrinityP3
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Comments Off on Media complexity sees a rise in proprietory agency tools but how do you assess value?
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