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Is marketing spend volume king or does procurement have it wrong?

Share43 Tweet +12 ShareShares 45This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Is marketing spend volume king or does procurement have it wrong?