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Tag Archives: stakeholder relationship management

How to take a true 360 degree view of all of your advertising agencies and suppliers

Share80 Tweet4 +13 ShareShares 87This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why people don’t use collaboration tools

Share53 Tweet1 +15 ShareShares 59This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

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Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Share22 Tweet5 +13 Share1Shares 31Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would … Continue reading

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The importance of trust in collaboration between stakeholders

Share32 Tweet5 +13 Share5Shares 45Previously I have written about the steps required to foster collaborative working environments between marketing teams and agencies. This continues to be a hot topic for marketers with much talk about the importance of collaboration and … Continue reading

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