10 Ways For Marketers To Avoid Agency Sticker Shock
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
stephan argent Tag
10 brands that have successfully reinvented themselves
Here are ten brands that have done outstanding jobs reinventing themselves. Can you think of any others that should be on this list?
A digital marketing wake up call for marketers and their agencies
How can you help your agencies create better digital solutions for your business? This report gives clues on what you should be looking for.
Agency remuneration – the alarming race to zero
The British Government's e-auction process to drive down agency remuneration should set alarm bells ringing for both marketers and agencies.
10 essential principles of agency remuneration
Whatever your agency remuneration model, there are some essential guiding principles that should underpin every remuneration agreement. Here are ten:
5 reasons to benchmark costs and why agencies should not be worried
Here are 5 reasons why agencies should not be worried by regular cost benchmarking and should actually welcome marketers updating this data.
Defining the changing role of the advertising agency
What is the role of your advertising agency today? Here are ten questions to help you define the changing roles of your agencies more clearly.
Agency Websites: Who’s Your Target Audience?
Stephan Argent of Marketing First Forum takes agencies to task about their poor and confusing websites and gives an overview on how they can improve.
10 reasons why marketers need to ‘dislike’ Facebook
Here are Stephan Argent of Argedia's top ten reasons why a “dislike” option is long overdue on Facebook and how it would benefit marketers.
Why Digital Marketing should replace KPIs with EPIs
Instead of KPIs, Stephan Argent proposes “EPIs” or Engagement, Performance and Influence as better metrics for digital marketing success.
Why the right digital agency is essential (and urgent)
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
238 million reasons to get digital agency search and selection right
While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through the same rigor.
10 reasons you may need to re-evaluate your agency relationship
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.
Tips for a successful agency search process
Whether or not you’re contemplating an agency search consultant to help, here are some dos and don’ts to help get your pitch process off to a great start.
Why Every Pitch is a Digital Pitch
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.