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Tag Archives: stephan argent
10 Ways For Marketers To Avoid Agency Sticker Shock
Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency invoices, agency review, agency sticker shock, benchmark costs, marketing budget, overhead and profit, Procurement, rate card, scope of work, stephan argent, success metrics
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10 brands that have successfully reinvented themselves
Share104 Tweet +19 Share18Shares 131This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m always inspired when I travel – something to do with that feeling of detachment when … Continue reading
Posted in industry news & trends, interesting observations, Top 10
Tagged Audi, brand reinvention, brands reinvented, Burberry, Emirates, Lego, LG, Rolls Royce, stephan argent, William Shatner
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A digital marketing wake up call for marketers and their agencies
Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing
Tagged agency roster, Digital Marketing, digital solutions, digital strategies, marketers and agencies, media channels, ROI, stephan argent
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Agency remuneration – the alarming race to zero
Share59 Tweet1 +13 ShareShares 63This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management
Tagged agency compensation, agency relationships, agency remuneration, agency services, e-auction process, e-auctions, stephan argent
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10 essential principles of agency remuneration
Share42 Tweet1 +12 ShareShares 45This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there are some [essential] guiding principles that should underpin every remuneration … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged agency remuneration, agency roster, client agency relationships, pay by results, PBR model, remuneration agreement, remuneration model, stephan argent, success metrics
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5 reasons to benchmark costs and why agencies should not be worried
Share30 Tweet +12 ShareShares 32This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is something that holds true in marketing communications … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency cost structures, benchmark costs, benchmarking data, benchmarking exercise, cost benchmarking, marketing communications, methodical evaluation, stephan argent
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Agency Websites: Who’s Your Target Audience?
Share15 Tweet1 +13 Share5Shares 24This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience
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10 reasons why marketers need to ‘dislike’ Facebook
Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading
Why Digital Marketing should replace KPIs with EPIs
Share87 Tweet +113 Share10Shares 110This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define … Continue reading
Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent
Why the right digital agency is essential (and urgent)
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
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238 million reasons to get digital agency search and selection right
Share19 Tweet +12 ShareShares 21This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, social media & digital marketing
Tagged agency selection, brand agency, digital agency search, digital search, marketing first forum, SEO, social media management, social media policies, stephan argent, video asset management
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10 reasons you may need to re-evaluate your agency relationship
Share25 Tweet +12 ShareShares 27This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment Competitive conflict Regional mandates Perhaps even … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
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Tips for a successful agency search process
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
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Why Every Pitch is a Digital Pitch
Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
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