Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
How can you help your agencies create better digital solutions for your business? This report gives clues on what you should be looking for.
Here are 5 reasons why agencies should not be worried by regular cost benchmarking and should actually welcome marketers updating this data.
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through the same rigor.
Contemplating a full agency review or a formal agency evaluation? Here are ten warning signs that your agency relationship isn’t as strong as it should be.