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What have media rates got to do with the price of milk?

Share Tweet +1 ShareThis post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they would … Continue reading

Posted in agency remuneration / compensation, media planning & buying, return on investment, television & electronic production | Tagged , , , , , , , | Comments Off on What have media rates got to do with the price of milk?