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Tag Archives: story telling

Advertising Climate Change – solving the square peg, round hole dilemma

Share40 Tweet +12 ShareShares 42Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There … Continue reading

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Why story telling beats fact telling every time

Share43 Tweet +12 ShareShares 45This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and … Continue reading

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