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Tag Archives: storytelling

Content Marketing World 2013: Insights from Lee Odden

Share49 Tweet +12 ShareShares 51This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content … Continue reading

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How to pull a strategy together with a story

Share60 Tweet +11 ShareShares 61This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It … Continue reading

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Content marketing 101: Five basic principles you will need

Share37 Tweet +13 ShareShares 40This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content … Continue reading

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Why story telling beats fact telling every time

Share43 Tweet +12 ShareShares 45This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and … Continue reading

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10 trends in strategic marketing management for 2013

Share164 Tweet +17 Share32Shares 203This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | 4 Comments

How to respond to misinformation that’s hurting your business

Share34 Tweet +13 Share6Shares 43This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I like to ask senior executives this simple question: is there a story going around … Continue reading

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How to tell a story about yourself without sounding like an ego-maniac

Share103 Tweet +12 ShareShares 105This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. To paraphrase Annette Simmons, “People wont listen to you until they know who … Continue reading

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The power of plain language when communicating strategy

Share130 Tweet +11 ShareShares 131This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to … Continue reading

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How good a storyteller is your agency?

Share Tweet +1 ShareShares 0Storytelling has been embraced by agencies and marketers as an important communication skill. In presenting their credentials, some agencies talk about telling the “brand” story or developing the brand story, while other proclaim they are the … Continue reading

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