Craig Hodges is the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. With more than 20 years' experience in the content industry, Craig worked in magazines, publishing, internet radio and web development before embracing his true passion - digital content marketing. Check out the King Content blog and follow Craig on Twitter @King_Content
How do stories work when developing business strategy? This account of a recent workshop walks through a series of steps used to develop a strategic story.
What exactly is content marketing? And how can you make it work for your brand? Here are 5 basic principles from Craig Hodges, CEO of King Content.
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
Shawn Callahan, MD of Anecdote discusses how incorrect stories can hurt a business and gives insights into how to correct this misinformation.
The challenge is telling a story about yourself that reveals something about your character and experience without blowing your own trumpet.