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Tag Archives: strategic alignment

A medical approach to marketing management – diagnosis then therapy

Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The City Model for structuring and managing your agency roster

Share47 Tweet +12 ShareShares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Top 20 strategic marketing management posts for the first half of 2013

Share48 Tweet +12 ShareShares 50This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The ABC of getting agencies to collaborate with lessons from Dr Suess

Share16 Tweet2 +11 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Do you want a digital agency or a technology partner?

Share133 Tweet +110 Share13Shares 156This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Top 25 TrinityP3 strategic marketing management posts of 2012

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012

The five tasks all marketers should consider before 2013

Share51 Tweet +11 ShareShares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Share22 Tweet4 +13 Share1Shares 30Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Share11 Tweet +12 ShareShares 13Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & … Continue reading

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A fresh approach on how to use “paid, earned and owned” media

Share31 Tweet +11 ShareShares 32The terms paid, earned and owned media are fairly well established in the parlance of marketing and especially media and channel strategy. But recently in NYC at the WFA Global Marketer Conference I saw this research … Continue reading

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Poor manners leads to poor business strategic alignment with suppliers

Share79 Tweet +12 ShareShares 81I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been … Continue reading

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Strategically aligning your media suppliers to your overall communications requirements

Share34 Tweet +12 ShareShares 36Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding … Continue reading

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How marketers can exploit the full power of stories for brand and business strategy alignment

Share40 Tweet +11 ShareShares 41Storytelling in marketing is a hot topic, with

 a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to … Continue reading

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Strategic business alignment requires closing the gaps between the CXOs

Share44 Tweet +12 ShareShares 46Our Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of … Continue reading

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