TrinityP3 logo

Tag Archives: strategic business alignment

Strategic business alignment requires closing the gaps between the CXOs

Share44 Tweet +12 ShareShares 46Our Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of … Continue reading

Posted in industry news & trends, interesting observations, strategic management | Tagged , , , , , , , , , , | Comments Off on Strategic business alignment requires closing the gaps between the CXOs

Selecting the right agency roster structure to achieve strategic business alignment

Share24 Tweet4 +12 ShareShares 30It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading

Posted in agency search & selection, agency solutions, strategic management | Tagged , , , , , , , , , , | Comments Off on Selecting the right agency roster structure to achieve strategic business alignment

Strategic business alignment for your digital agency

Share15 Tweet +11 ShareShares 16If your creative agency is now digital, and your media agency is digital, your PR agency is digital, your sales promotion company is digital and your digital agency is now digital then where does responsibility for … Continue reading

Posted in agency search & selection, agency solutions, social media & digital marketing | Tagged , , , , , , , , | Comments Off on Strategic business alignment for your digital agency

Not all client agency relationships are the same

Share6 Tweet5 +1 ShareShares 11I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , , |