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Tag Archives: strategic management of marketing

Why at a time of massive marketing change you need to consider alternative strategies

Share27 Tweet +13 ShareShares 30Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how … Continue reading

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Top 10 ways to ensure financial compliance from your agencies

Share4 Tweet +12 ShareShares 6With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to … Continue reading

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Top 10 tips for renegotiating your agency remuneration

Share13 Tweet1 +12 ShareShares 16Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps … Continue reading

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