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Tag Archives: strategic management

12 reasons why brainstorming does not work

Share84 Tweet +12 Share6Shares 92 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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A new approach to segmenting marketing and advertising agencies and suppliers

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

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Poor creative? Don’t blame the client as often the agency kills the idea

Share98 Tweet +11 ShareShares 99 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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Why the right digital agency is essential (and urgent)

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

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Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why people don’t use collaboration tools

Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

The Globe Award judging criteria is also good for judging agency case studies

Share10 Tweet +12 ShareShares 12This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Data driven insights are the new black

Share184 Tweet +14 ShareShares 188This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 2 Comments

7 critical SEO blunders agencies are still making

Share116 Tweet +12 ShareShares 118This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.  Darren … Continue reading

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Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

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3 most common concerns marketers have about engaging an advertising production consultant

Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Share22 Tweet4 +13 Share1Shares 30Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would … Continue reading

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Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

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How to perform successful surgery on your marketing budget

Share21 Tweet +12 ShareShares 23Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

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