TrinityP3 logo

Tag Archives: strategic management

12 reasons why brainstorming does not work

Share84 Tweet +12 Share6Shares 92 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 5 Comments

A new approach to segmenting marketing and advertising agencies and suppliers

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, strategic management | Tagged , , , , , , , , , , | Comments Off on A new approach to segmenting marketing and advertising agencies and suppliers

Poor creative? Don’t blame the client as often the agency kills the idea

Share98 Tweet +11 ShareShares 99 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 2 Comments

Why the right digital agency is essential (and urgent)

Share Tweet +1 ShareShares 0This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Why the right digital agency is essential (and urgent)

Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , | Comments Off on Don’t just rationalise your advertising agency roster, strategically align it

Why people don’t use collaboration tools

Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 7 Comments

The Globe Award judging criteria is also good for judging agency case studies

Share10 Tweet +12 ShareShares 12This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, strategic management | Tagged , , , , , , , , , | Comments Off on The Globe Award judging criteria is also good for judging agency case studies

Data driven insights are the new black

Share184 Tweet +14 ShareShares 188This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

Posted in customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 2 Comments

7 critical SEO blunders agencies are still making

Share116 Tweet +12 ShareShares 118This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.  Darren … Continue reading

Posted in agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 9 Comments

Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , , , | Comments Off on Did you want collaboration, cooperation or coordination with that marketing process?