Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Stop wasting money - have your advertising processes benchmarked against best practices to identify and eliminate waste. Agency remuneration solutions from TrinityP3.
Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask:
Darren Woolley, TrinityP3's global CEO shares his views on agency compensation vs agency remuneration with Deborah Malone of Internationalist Magazine here:
Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. Here we examine trade mark protection:
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration.
There are many different types of strategy: business, marketing, channel, advertising, pr, channel, media etc. This can be problematic to achieving business strategy alignment.
There are often discussions in the industry regarding the charging of fees for intellectual property. Here are two examples where IP could be valued and make the agency / client relationship more equitable.