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Tag Archives: strategic marketing consulting
Top 10 most common ways advertisers waste money
Share10 Tweet +11 ShareShares 11While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy … Continue reading
Top 10 questions to ask a strategic marketing consultant before you engage them
Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading
TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?
Share11 Tweet +1 ShareShares 11I was recently in NYC and had dinner with Deborah Malone, the Founder of The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged agency compensation, agency remuneration, agency solutions, Australia, Darren Woolley, deborah malone, internationalist, P3, strategic management, strategic marketing consulting, TrinityP3
Comments Off on TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?
As part of good advertising process, do you protect your brand from Google?
Share16 Tweet +1 ShareShares 16Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation
Tagged advertising process, Darren Woolley, google adwords, marketing process optimisation, registered trademarks, strategic marketing consulting, strategic marketing management, trade mark, TrinityP3
Comments Off on As part of good advertising process, do you protect your brand from Google?
Protecting the outputs of the advertising process because they’re worth it
Share2 Tweet +1 ShareShares 2Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation
Tagged branding process, Darren Woolley, strategic marketing, strategic marketing consulting, taglines, trade mark law, trade marks, trademark protection, trademarks, TrinityP3
Comments Off on Protecting the outputs of the advertising process because they’re worth it
An easy way to improve advertising process
Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading
When strategy gets in the way of business strategy alignment
Share9 Tweet +1 ShareShares 9The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what … Continue reading
Not all client agency relationships are the same
Share6 Tweet +1 ShareShares 6I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading
The changing role of intellectual property in client agency relationships
Share1 Tweet +1 ShareShares 1There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. … Continue reading
Defining the scope of advertising agency services to determine agency compensation
Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:
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Language gets in the way of marketing business strategy alignment
Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is that often there is no agreement in what these terms mean and so achieving business strategy alignment is almost impossible.
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How do you select a strategic marketing consultant to assist with your agency search?
How do you select an agency search consultant that will help you achieve success? Here are some things to look for when choosing the best strategic marketing consultant:
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Posted in agency search & selection
Tagged agency compensation, agency search, agency solutions, Darren Woolley, marketing communications, search consultant, strategic marketing consultant, strategic marketing consulting, TrinityP3
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app
Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
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Posted in agency remuneration / compensation, industry news & trends
Tagged Advertising agency, agency compensation, agency remuneration, agency solutions, Apple, Darren Woolley, iphone, iphone app, strategic marketing consulting, TrinityP3
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The importance of overhead in agency compensation
There are a number of variables involved in the most common head hour or cost based agency compensation models being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor.
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Posted in agency remuneration / compensation
Tagged agency compensation, agency fee, agency overhead, agency solutions, Darren Woolley, overhead factor, strategic marketing consulting, TrinityP3
Comments Off on The importance of overhead in agency compensation
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