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Tag Archives: strategic marketing consulting

Top 10 most common ways advertisers waste money

Share10 Tweet +11 ShareShares 11While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy … Continue reading

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Top 10 questions to ask a strategic marketing consultant before you engage them

Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading

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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Share11 Tweet +1 ShareShares 11I was recently in NYC and had dinner with Deborah Malone, the Founder of  The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while … Continue reading

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As part of good advertising process, do you protect your brand from Google?

Share16 Tweet +1 ShareShares 16Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your … Continue reading

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Protecting the outputs of the advertising process because they’re worth it

Share2 Tweet +1 ShareShares 2Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post … Continue reading

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An easy way to improve advertising process

Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading

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When strategy gets in the way of business strategy alignment

Share9 Tweet +1 ShareShares 9The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what … Continue reading

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Not all client agency relationships are the same

Share6 Tweet +1 ShareShares 6I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading

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The changing role of intellectual property in client agency relationships

Share1 Tweet +1 ShareShares 1There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. … Continue reading

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Defining the scope of advertising agency services to determine agency compensation

Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:
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Language gets in the way of marketing business strategy alignment

Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is that often there is no agreement in what these terms mean and so achieving business strategy alignment is almost impossible.
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How do you select a strategic marketing consultant to assist with your agency search?

How do you select an agency search consultant that will help you achieve success? Here are some things to look for when choosing the best strategic marketing consultant:
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment

The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app

Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
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The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor.
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