Top 10 most common ways advertisers waste money
Stop wasting money - have your advertising processes benchmarked against best practices to identify and eliminate waste. Agency remuneration solutions from TrinityP3.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
strategic marketing consulting Tag
Top 10 questions to ask a strategic marketing consultant before you engage them
Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask:
TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?
Darren Woolley, TrinityP3's global CEO shares his views on agency compensation vs agency remuneration with Deborah Malone of Internationalist Magazine here:
As part of good advertising process, do you protect your brand from Google?
Darren Woolley of TrinityP3 looks at marketing process optimisation in relation to protecting your trade mark from third party Google adwords use.
Protecting the outputs of the advertising process because they’re worth it
Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. Here we examine trade mark protection:
An easy way to improve advertising process
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration.
When strategy gets in the way of business strategy alignment
There are many different types of strategy: business, marketing, channel, advertising, pr, channel, media etc. This can be problematic to achieving business strategy alignment.
Not all client agency relationships are the same
I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio...
The changing role of intellectual property in client agency relationships
There are often discussions in the industry regarding the charging of fees for intellectual property. Here are two examples where IP could be valued and make the agency / client relationship more equitable.
Language gets in the way of marketing business strategy alignment
Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process.
How do you select a strategic marketing consultant to assist with your agency search?
How do you select a search consultant that will help you achieve success?Here are some things to look for when choosing a consultant:
73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
That is a key finding of The Fournaise Marketing Group 2011 Global Marketing Effectiveness Program which interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia.
Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app
TrinityP3 has taken our agency compensation calculators and developed our very own iPhone app.
The importance of overhead in agency compensation
The agency overhead is the cost of business as a proportion of the direct salary cost for the business. Salary costs are divided into two types: billable salaries and non-billable salaries.
Get pitch feedback from a top advertising agency executive
I recently spoke at the Mumbrella360 in Sydney on how an agency can win more pitches where I presented ten important considerations before pitching for a piece of business from David Ogilvy's Confessions of an Advertising Man.