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Tag Archives: strategic marketing management

Top 20 strategic marketing management posts for the first half of 2013

Share48 Tweet +12 ShareShares 50This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The ultimate guide to APAC marketing management consultants

Share93 Tweet +14 ShareShares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 3 Comments

10 trends in strategic marketing management for 2013

Share164 Tweet +17 Share32Shares 203This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | 4 Comments

Top 25 TrinityP3 strategic marketing management posts of 2012

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

Share46 Tweet +11 ShareShares 47This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Do you have the right collaborative culture?

Share78 Tweet +11 ShareShares 79This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and … Continue reading

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Why the right digital agency is essential (and urgent)

Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

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Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Share26 Tweet +12 ShareShares 28They say time flies when you are having fun, but the last six months has simply flown by with a really diverse range of projects and problems we have been solving for our clients, both marketing … Continue reading

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Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Share20 Tweet +12 ShareShares 22The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, … Continue reading

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12 trends in strategic marketing management for 2012

Share69 Tweet +12 ShareShares 71This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on 12 trends in strategic marketing management for 2012

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share32 Tweet +12 ShareShares 342011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , , | Comments Off on TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Why collaboration can simply lead to more meetings and not great business strategy alignment

Share23 Tweet +12 Share2Shares 27I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading

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If structure follows strategy how is marketing strategically positioned in your organisation?

Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading

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Top 10 considerations when selecting a new media agency

Share16 Tweet +13 Share2Shares 21Media continues to be the single biggest investment for most marketers and advertisers, yet the option continues to expand with more choices and more specialists entering the market place. So how do you go about not … Continue reading

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Top 10 questions to ask a strategic marketing consultant before you engage them

Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading

Posted in agency solutions, strategic management, Top 10 | Tagged , , , , , , , , | 4 Comments