Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
What are the hottest strategic marketing management topics so far in 2013? How do these relate to new challenges and increasing diversity in marketing?
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.
Examining 12 trends in strategic marketing management which will challenge marketing in 2012. Growth, maintaining share, digital, social, alignment, collaboration and mobile are all discussed here:
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
To collaborate effectively is not about meetings. It is about alignment to a common and agreed objective. Strategic management insights from Darren Woolley of TrinityP3 here:
On the basis that structure follows strategy it is possible to see how an organisation strategically positions marketing by the structure applied. View TrinityP3's presentation here:
Tips on media buying and planning and agency search and selection from TrinityP3. How do you go about not only choosing the right roster model, but also the right media partner for you business?
Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask: