Top 20 strategic marketing management posts for the first half of 2013
What are the hottest strategic marketing management topics so far in 2013? How do these relate to new challenges and increasing diversity in marketing?
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strategic marketing management Tag
The ultimate guide to APAC marketing management consultants
Updated April 2014: TrinityP3 has compiled a comprehensive guide to strategic marketing management consultants in the APAC region.
10 trends in strategic marketing management for 2013
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
Top 25 TrinityP3 strategic marketing management posts of 2012
Here is a roundup of the 25 most successful strategic marketing management posts on the TrinityP3 blog for 2012. Take a look here:
The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012
Darren Woolley answers questions put to agency search consultants at Adforum Summit 2012 on trends in the agency and marketing landscape.
Do you have the right collaborative culture?
Does your organisation have a culture that works for the team, community and network types of collaboration? Or does it stifle collaboration?
Why the right digital agency is essential (and urgent)
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow
The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.
12 trends in strategic marketing management for 2012
Examining 12 trends in strategic marketing management which will challenge marketing in 2012. Growth, maintaining share, digital, social, alignment, collaboration and mobile are all discussed here:
TrinityP3’s Top 10 most popular strategic marketing management posts of 2011
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
Why collaboration can simply lead to more meetings and not great business strategy alignment
To collaborate effectively is not about meetings. It is about alignment to a common and agreed objective. Strategic management insights from Darren Woolley of TrinityP3 here:
If structure follows strategy how is marketing strategically positioned in your organisation?
On the basis that structure follows strategy it is possible to see how an organisation strategically positions marketing by the structure applied. View TrinityP3's presentation here:
Top 10 considerations when selecting a new media agency
Tips on media buying and planning and agency search and selection from TrinityP3. How do you go about not only choosing the right roster model, but also the right media partner for you business?
Top 10 questions to ask a strategic marketing consultant before you engage them
Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask: