Tag Archives: strategic marketing management

The ultimate guide to APAC marketing management consultants

Posted on May 6, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged agency remuneration, agency roster, agency search, agency selection, APAC, Darren Woolley, marketing management, marketing procurement management, strategic marketing management | 3 Comments

10 trends in strategic marketing management for 2013

Posted on January 21, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged consumer engagement, content brand strategy, Darren Woolley, data and analytics, managing complexity, media buying, media value, specialist agency, storytelling, strategic marketing management | 4 Comments

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

Posted on November 19, 2012 by Darren Woolley

Posted in agency solutions, interesting observations, marketing procurement, strategic management | Tagged adforum summit 2012, agency remuneration, agency search consultants, big data, Collaboration, Darren Woolley, deborah malone, digital specialists, strategic marketing management, the internationalist, trends in strategic marketing, TrinityP3 | Comments Off

Do you have the right collaborative culture?

Posted on October 19, 2012 by Shawn Callahan

Share Tweet +1 ShareThis is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and network … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged Anecdote, collaborative culture, collaborative strategies, community collaboration, network collaboration, role of leadership, Shawn Callahan, strategic marketing management, team collaboration | Comments Off

Why the right digital agency is essential (and urgent)

Posted on September 12, 2012 by Stephan Argent

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around … Continue reading →

Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management | Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management | Comments Off

Strategic Marketing Management collective, Marketing FIRST Forum, continues to grow

Posted on July 6, 2012 by Darren Woolley

Share Tweet +1 ShareThe Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East, Africa and North America. Our annual global meeting was held in London in May this year, where … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Tagged agency solutions, argedia group, ark advisors, hestbaek consult, id comms, ik consult, Marketing efficiency, marketing first forum, strategic management, strategic marketing management, TrinityP3, yardstick | Comments Off

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

Share Tweet +1 ShareThis first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Comments Off

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

Share Tweet +1 Share2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising agencies, advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing management, media benchmarking, strategic alignment, strategic management, strategic marketing management, TrinityP3 | Comments Off

Why collaboration can simply lead to more meetings and not great business strategy alignment

Posted on December 23, 2011 by Darren Woolley

Share Tweet +1 ShareI recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3 | 2 Comments

If structure follows strategy how is marketing strategically positioned in your organisation?

Posted on December 21, 2011 by Darren Woolley

Share Tweet +1 ShareLast week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked … Continue reading →

Posted in interesting observations, strategic management | Tagged Australia, Darren Woolley, Marketing strategy, marketing structure, restructuring marketing, strategic alignment, strategic management, strategic marketing management, supplier alignment, TrinityP3 | 2 Comments

Top 10 considerations when selecting a new media agency

Posted on November 23, 2011 by Darren Woolley

Share Tweet +1 ShareMedia continues to be the single biggest investment for most marketers and advertisers, yet the option continues to expand with more choices and more specialists entering the market place. So how do you go about not only … Continue reading →