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Tag Archives: strategic marketing management
The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012
Share46 Tweet +11 ShareShares 47This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing procurement, strategic management
Tagged adforum summit 2012, agency remuneration, agency search consultants, big data, Collaboration, Darren Woolley, deborah malone, digital specialists, strategic marketing management, the internationalist, trends in strategic marketing, TrinityP3
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Do you have the right collaborative culture?
Share78 Tweet +11 ShareShares 79This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged Anecdote, collaborative culture, collaborative strategies, community collaboration, network collaboration, role of leadership, Shawn Callahan, strategic marketing management, team collaboration
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Why the right digital agency is essential (and urgent)
Share9 Tweet +11 ShareShares 10This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
Comments Off on Why the right digital agency is essential (and urgent)
Why collaboration can simply lead to more meetings and not great business strategy alignment
Share23 Tweet +12 Share2Shares 27I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3
2 Comments
If structure follows strategy how is marketing strategically positioned in your organisation?
Share19 Tweet +12 ShareShares 21Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and … Continue reading
Top 10 questions to ask a strategic marketing consultant before you engage them
Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading
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