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Tag Archives: strategic marketing

10 reasons why marketers need to ‘dislike’ Facebook

Share Tweet +1 ShareThis post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really have … Continue reading

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , , , | 5 Comments

More marketing should focus on more effectiveness and more efficiency

Share Tweet +1 ShareThere is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more ways … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on More marketing should focus on more effectiveness and more efficiency

A retail marketer gives his perspective on the role of marketing procurement

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , , | 4 Comments

A simple test for your strategic marketing and business initiatives

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple … Continue reading

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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share Tweet +1 ShareMy friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using story … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share Tweet +1 ShareMusic is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the … Continue reading

Posted in television & electronic production, Top 10 | Tagged , , , , , , , | 1 Comment

Defining Value Based Agency Compensation

Share Tweet +1 ShareA few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) to the COMPAG Group, which will become the basis of a white paper we are … Continue reading

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Protecting the outputs of the advertising process because they’re worth it

Share Tweet +1 ShareOften we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post from … Continue reading

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