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Tag Archives: strategic marketing

10 reasons why marketers need to ‘dislike’ Facebook

Share26 Tweet +12 ShareShares 28This post is by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really … Continue reading

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More marketing should focus on more effectiveness and more efficiency

Share8 Tweet +12 ShareShares 10There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on More marketing should focus on more effectiveness and more efficiency

A retail marketer gives his perspective on the role of marketing procurement

Share26 Tweet +12 ShareShares 28At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , , |

A simple test for your strategic marketing and business initiatives

Share42 Tweet +12 ShareShares 44This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a … Continue reading

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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share28 Tweet +12 Share3Shares 33My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading

Posted in television & electronic production, Top 10 | Tagged , , , , , , , |

Defining Value Based Agency Compensation

Share6 Tweet +1 Share3Shares 9A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) to the COMPAG Group, which will become the basis of a white paper we … Continue reading

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Protecting the outputs of the advertising process because they’re worth it

Share2 Tweet +1 ShareShares 2Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post … Continue reading

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