10 reasons why marketers need to ‘dislike’ Facebook
Here are Stephan Argent of Argedia's top ten reasons why a “dislike” option is long overdue on Facebook and how it would benefit marketers.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
strategic marketing Tag
More marketing should focus on more effectiveness and more efficiency
Technology is providing more ways of connecting while at the same time the budgets available to marketers has remained largely stagnant or are even reducing.
A retail marketer gives his perspective on the role of marketing procurement
Murray Chenery at CIPSA gives his perspectives on why the role of procurement in marketing is absolutely critical and the best way to brief and select agencies.
A simple test for your strategic marketing and business initiatives
What you will often see in most business strategic plans, are initiatives that don't reflect a real choice and therefore don't provide an effective strategy.
The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising
Too often marketing strategy is developed in the simple and complicated. When in actual fact marketing and advertising actually exist in the complex. What do I mean?
Top 10 ways to get greater value from music in your marketing
Top 10 tips on improving your value gained from music in any marketing and advertising. These strategic management tips make dealing with the music industry a little clearer.
Defining Value Based Agency Compensation
Value based agency compensation is a hot topic as advertisers and procurement look for ways to improve the performance of the current spend (commission) and cost based (resources) models.
Protecting the outputs of the advertising process because they’re worth it
Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. Here we examine trade mark protection: