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Tag Archives: strategic planning

How to build effective marketing workshops

Share60 Tweet +13 Share11Shares 74This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Having worked both agency … Continue reading

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5 things that will make your company strategy stick

Share95 Tweet1 +17 Share17Shares 120This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. The nature of the successful strategy is changing. Today, a company’s success depends in large … Continue reading

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Strategically aligning your media suppliers to your overall communications requirements

Share34 Tweet +12 ShareShares 36Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding … Continue reading

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Achieving business strategy alignment starts with a common language

Share8 Tweet +11 ShareShares 9My friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their … Continue reading

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Improved creative agency selection using strategic workshops

Share21 Tweet +13 ShareShares 24Since 2007 we have been offering our clients an improved and more effective way for selecting their strategic and creative advertising agencies. The Strategic Workshop approach has provided agencies and our clients with a methodology for … Continue reading

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