Andrew Armour, is the M.D. and Founder, Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. For further research, articles by Andrew Armour on partnerships, collaboration & innovation please visit andrewarmour.com. Or you can email him; firstname.lastname@example.org
Companies expend considerable effort and resources on creating a strategy but few focus on the fundamental question "Do we have a strategy that will stick?"
Strategic management of media planning and media buying requires development of varying levels of expertise and silos of specialisation to suit the changing face of the market
Business strategy alignment requires understanding between marketers and their agencies.Often two groups of communication professionals completely miscommunicate their intentions.
TrinityP3's Strategic Workshops are an improved and more effective way for creative agency selection. During the strategy workshop the marketing team work with the agency using the agencies own strategic planning process to develop a solution.