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Tag Archives: strategic supplier alignment

Not all client agency relationships are the same

Share6 Tweet5 +1 ShareShares 11I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading

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Why it is essential for agencies to be part of your business strategy alignment

Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
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Posted in agency search & selection | Tagged , , , , , , |

Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading

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