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Tag Archives: strategic supplier model

Not all client agency relationships are the same

Share6 Tweet5 +1 ShareShares 11I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , , |

Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , , |