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Tag Archives: strategy development

Defining the changing role of the advertising agency

Posted on May 31, 2013 by Stephan Argent
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Share63 Tweet1 +12 ShareShares 66This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of your advertising agency today? … Continue reading →

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Integrating Social Media into Marketing

Posted on May 22, 2010 by Darren Woolley
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Share Tweet +1 ShareShares 0Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York … Continue reading →

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