strategy development Tag

About Stephan Argent

Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore

Defining the changing role of the advertising agency

May 31, 2013

What is the role of your advertising agency today? Here are ten questions to help you define the changing roles of your agencies more clearly.

Integrating Social Media into Marketing

May 22, 2010

Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy.

strategy development Tag

About Stephan Argent

Defining the changing role of the advertising agency

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Managing Marketing: Uniting Brand Channels and Content

Why marketers will continue to use a pitch to select agencies